Since its purchase by Google, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms. From Q to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
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In 2021, two accounts linked to RT DE, the German channel of the Russian state-owned RT network, were removed for breaching YouTube's policies relating to COVID-19. Should the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager". When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. The system, which was initially called "Video Identification" and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute.
- On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI.
- By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
- Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos.
- YouTube is an American social media and online video sharing platform owned by Google.
- YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.
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The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. In 2014, YouTube announced a subscription service known as "Music Key", which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program.
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- That year, the company simplified its interface to increase the time users would spend on the site.
- In version 13.0, Unicode was extended with another block containing many graphics characters, Symbols for Legacy Computing, which includes a few box-drawing characters and other symbols used by obsolete operating systems (mostly from the 1980s).
- In December 2024, YouTube added the functionality of automatic language dubbing, which uses AI to produce translations of videos into different languages.
- In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.
- In early 2018, Cohen began hinting at the possible launch of YouTube’s new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music.
YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D). It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets.
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For your security, you can't call Google for help to sign into your account. If you still can’t recover your account, you can create a new Google Account. If you can’t sign in, try these tips for account recovery. If you recently deleted your Google Account, you can follow the steps to recover your account. That way, you can use services like Gmail, Photos, and Google Play. If you forgot your password or username, or you can’t get verification codes, follow these steps to recover your Google Account.
Revenue to copyright holders
YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. YouTube officially launched the "polymer" redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service's play button emblem in August 2017.